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Service Development

Websites, stores and apps, built by the team that runs them.

Design, code and launch happen in-house, and the same engineers stay on after go-live. Hosting, SEO and paid media are planned into the build from day one, so nothing has to be redone when the marketing starts.

Last updated November 13, 2026

Launch checklistEvery build

2.5sLCPLargest paint, or faster
200INP · MSResponse to a tap, or faster
0.1CLSLayout shift, or less
  • Accessibility checkedWCAG 2.2 AA
  • Redirects mapped from the old siteSEO
  • Schema and sitemap in placeSearch + AI
  • Conversion tracking testedPaid media
  • Backups and monitoring onHosting

Targets are Google’s “good” thresholds for Core Web Vitals, measured on mobile.

Fig. 01 What we build

From a brand-new site to the app behind it.

Design and engineering sit in the same team, so what gets approved in the design is what ships. Every project is scoped on a call before any work starts.

Websites

Marketing sites for service businesses and B2B, built to turn visits into calls, forms and booked meetings.

  • Content you can edit yourself
  • Location and service pages that scale

E-commerce stores

Stores with fast product pages, a short checkout and the feeds your ads and marketplaces need.

  • Catalogs with thousands of products
  • Connected to your ERP and inventory

Web apps and portals

Customer portals, booking flows, dashboards and internal tools, built on the same stack as your site.

  • Logins, roles and permissions
  • APIs to the systems you already use

UX and UI design

Research, flows, wireframes and a design system. Tested on real phones before anyone writes production code.

  • Clickable prototypes
  • Components your developers reuse

Brand and identity

Logo, type, colour and voice when you need them, set up so the site, the ads and the sales deck match.

  • Brand guidelines
  • Ad and social templates

Ongoing development

New features, landing pages and fixes after launch, from the developers who already know your code.

  • Requests through your account manager
  • Every change tested on staging

Fig. 02 Engineering standards

Fast and accessible are part of the spec.

Speed decides how many visitors stay. Accessibility decides how many can use the site at all. Both get written into the scope and checked before launch.

Performance

A speed budget for every page

Images, scripts and fonts are measured against a budget. Third-party tags go through the same review.

LCP ≤ 2.5s · INP ≤ 200ms

Accessibility

Usable with a keyboard and a screen reader

Contrast, focus states, labels and alt text are checked page by page. Reduced-motion settings are respected.

WCAG 2.2 AA

Search

Readable by search and AI crawlers

Server-rendered content, clean URLs, canonicals, schema and a sitemap. Your SEO team signs off before launch.

JSON-LD · sitemap.xml

Tracking

Every conversion counted once

Forms, calls, checkouts and bookings fire the right events, tested end to end with your ad accounts.

GA4 · Consent Mode v2

Security

Kept current after launch

Core, plugins and dependencies are updated on staging first, then pushed live once checks pass.

Staging → live

Ownership

Yours, and documented

The code, the domain and the accounts are in your name. Setup and decisions are written down for whoever comes next.

Your accounts

Our stack

  • WordPress
  • WooCommerce
  • React
  • Next.js
  • .NET
  • Hetzner
  • AWS
  • Google Cloud

Fig. 03 How a build runs

From first call to a site we keep running.

  1. 01

    Scope

    A strategy call, a look at your current site and data, then a written scope and schedule. Nothing starts until you approve it.

  2. 02

    Design

    Flows, wireframes and visual design, reviewed with you on Zoom. SEO and paid media weigh in on structure and landing pages.

  3. 03

    Build and test

    Development on a staging site you can click through. Speed, accessibility and tracking are tested on real devices.

  4. 04

    Launch and run

    Redirects, monitoring and backups go live with the site. Then the same team keeps it fast, secure and up to date.

Fig. 05 Pricing

Build it, then keep it running.

Builds are quoted after a scoping call. Care and Conversion Lab are monthly, with no contract.

Compare every plan

Website Build

$7,500+one-time

A new site or store, designed and built in-house, launched with redirects, tracking and schema in place.

  • UX, UI and visual design
  • Development and device testing
  • Migration and redirect map
  • Launch, then handover to Care
Scope a build

Site Care & Hosting

$390/mo

Managed hosting plus updates and small fixes, for a site we built or one you already have.

  • Managed server and CDN
  • Updates tested on staging
  • Backups and monitoring
  • Monthly report
About hosting

Conversion Lab

$1,290/mo

Ongoing tests on your landing pages and checkout, built by developers and measured against revenue.

  • Test ideas from ad and analytics data
  • Variants designed and built in-house
  • Results reported in revenue terms
Talk about testing

No contracts on monthly plans. Cancel anytime. Build pricing depends on scope.

Fig. 06 FAQ

Questions before a build.

Bring your current site and a rough idea of what it needs to do. We’ll tell you what we’d change and what we’d keep.

Book a strategy call
Which platforms do you build on?

Mostly WordPress and WooCommerce for sites and stores, and React, Next.js or .NET for web apps and custom builds. We recommend the platform after scoping, based on what your team needs to edit and what the site needs to connect to.

Do I own the site?

Yes. The code, the domain and the accounts are in your name. If you ever leave, you take everything with you, along with the documentation.

Can you take over a site someone else built?

Yes. We start with an audit of the code, hosting and tracking, fix what’s urgent, and tell you honestly whether it’s worth keeping or rebuilding.

How long does a build take?

It depends on scope. You get a written schedule with the proposal, before any work starts, and your account manager reports progress against it.

Will the new site hurt our Google rankings?

A migration is where most rankings get lost, so SEO is part of the build. We map every old URL to a new one, keep what ranks and check Search Console closely after launch.

Last step Your move

Hand usthe noise.

We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.

  • Google Partner
  • Meta Business Partner

Book a strategy call

30 minutes with a senior strategist, on Zoom. No pitch deck.

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