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Company How we work

One plan, one team, one person to call.

Here is what working with us looks like, from the first call to the day you leave. That includes how we plan, what we ship in the first 90 days, how we report, and who you talk to.

1
account manager for every channel
1
dashboard, live, with business numbers first
1
monthly report and one monthly call on Zoom
0
contracts. Every plan is month to month.

Last updated November 13, 2026

Fig. 01 The process

Four steps. Nothing gets spent before step three.

Each step ends with something you can hold: an audit, a positioning brief, a budget you signed off on, a report. You always know which step you’re in.

  1. Step 01

    Diagnose

    We start with a strategy call about your business: what you sell, who buys it, what a good month looks like. Then we audit everything that touches your revenue online.

    What we look at

    • Site speed, uptime and server setup
    • Tracking: does every lead and sale get counted once
    • Search rankings and technical SEO
    • Whether AI assistants can read and cite you
    • Ad accounts, search terms and wasted spend

    What you get

    • A written audit, ranked by business impact
    • A list of quick fixes we can make right away

    What we need from youRead-only access to your analytics, Search Console and ad accounts, and an hour of your time.

  2. Step 02

    Differentiate

    Before we write an ad or a page, we work out why a buyer should pick you. We map who you actually compete with in search, in ads and in AI answers, and where you can win.

    What we look at

    • Who shows up when your buyers search
    • Who AI assistants recommend in your category
    • Competitors’ offers, prices and proof
    • Your reviews, case studies and what customers say

    What you get

    • A one-page positioning brief
    • The message, the proof behind it and the audiences it’s for

    What we need from youA conversation with you and, if you can, with whoever talks to customers most.

  3. Step 03

    Plan and budget

    We turn the audit and the brief into a 12-month plan. It shows what each team will do, in what order, and how the budget splits across channels. You approve it before anything is spent.

    What the plan covers

    • Priorities by quarter, with the reason for each
    • Ad budget by channel, and when it shifts
    • The numbers we’ll judge the plan by
    • What we’ll stop doing, as well as what we’ll start

    What you get

    • A 12-month plan, walked through on Zoom
    • Targets you agreed to, written down

    What we need from youA decision on budget, and a yes or no on each priority.

  4. Step 04

    Execute and report

    The teams ship the plan together. Development, hosting, SEO, AI search and paid media work from the same priorities, so a fix in one place doesn’t break something in another.

    How it runs

    • Work is planned in monthly cycles
    • Changes are logged in your dashboard as they ship
    • The plan is reviewed every quarter, and changed when the numbers say so

    What you get

    • A live dashboard
    • A one-page monthly report
    • A monthly call with your account manager

    What we need from youApprovals when a change affects your brand, offer or budget. Everything else, we handle.

Fig. 02 The first 90 days

What happens, team by team, in your first quarter.

The first month fixes what’s leaking: tracking, wasted spend, slow pages, risky servers. The second and third months build on a base that works.

Account manager Days 1–15Kickoff and access Day 30First report and call Days 31–75Monthly report and call Day 90Quarter review
Development Days 1–30Tracking and lead form fixes Days 31–90Speed and UX fixes from the audit, in order of impact
Hosting Days 1–30Takeover, backups and monitoring Days 31–60Security hardening Days 61–90Steady state, watched
SEO Days 1–45Technical fixes: indexing, redirects, internal links Days 46–90Content plan and the first new pages
AI search Days 1–30Baseline of mentions and citations Days 31–60Schema, llms.txt and entity facts Days 61–90Pages written to be cited
Paid media Days 1–30Stop wasted spend Days 31–60Restructure and new creative Days 61–90Put more budget behind what works

A typical first quarter for a client on One Team. Your plan depends on what the audit finds and which services you choose.

Fig. 03 Reporting

You see the numbers that pay the bills first.

Revenue, leads and cost per lead come first. Rankings, clicks and citations are in there too, as the reasons behind those numbers.

A live dashboard

Every channel in one place, updated daily. It connects to your analytics, ad accounts, Search Console and CRM, and it logs each change we ship so you can see what moved what.

A one-page monthly report

What happened, why, and what’s next. One page you can forward to a partner or a CFO without a glossary.

A monthly call on Zoom

Your account manager walks you through the report, answers questions and brings any decision that needs you. Scheduled in your time zone.

Monthly reportOctober · Page 1 of 1

A good month. Paid search carried it.

Revenue attributed
$184K▲ 18%
Qualified leads
312▲ 24%
Cost per lead
$41▼ 12%

What we shipped

  • Faster checkout went live
  • 3 wasted keywords paused
  • FAQ schema on 40 service pages

Next month

  • Two new location pages
  • Test a new Meta offer
  • Fix slow mobile category pages

One decision for youMove $1,500 a month from Meta prospecting to Google Search, where leads cost less.

Sample data

Fig. 04 Communication

You talk to one person. They talk to everyone else.

Your account manager knows your business, your numbers and your plan. Behind them sit the in-house teams who do the work, and they coordinate it so you don’t have to.

YouOne messageA question, an idea, a problem. Email, call, text or Zoom.
Your account managerOwns the answerWorks out which team owns it, briefs them and comes back to you with the outcome.
  • Development
  • Managed hosting
  • SEO
  • AI search
  • Paid media
  • Integrations

You never brief twice

Tell your account manager once. If a change touches the site, the ads and the tracking, they brief all three teams.

When something breaks

Monitoring usually catches it first. Either way, the same person tells you what happened, what was fixed and what we changed so it doesn’t happen again.

Specialists, when you want them

Want to talk code with a developer or search terms with the ads team? Your account manager brings them onto the call.

Fig. 05 If you leave

No contract. You leave with everything.

Every plan is month to month. If you decide to go, tell your account manager and we’ll hand everything over in order. Your accounts were in your name from the first day, so there’s nothing to untangle.

No contract holding you80%+ of clients have stayed 3+ years
Your handover kitYours to keep
  1. Ad accounts: Google, Meta, MicrosoftYour name
  2. Analytics, tag manager and Search ConsoleYour name
  3. Google Business Profile and listingsYour name
  4. Domain and DNSYour name
  5. Your site’s code and a full backupHanded over
  6. Content, images, reports and dataHanded over
  7. Passwords and access, transferred backHanded over

Fig. 06 FAQ

Questions about how this works.

If yours isn’t here, ask it on the strategy call.

Book a strategy call
How long until we see results?

Fixes to tracking, wasted ad spend and site speed usually show up in the first month’s numbers. SEO and AI search build more slowly, over several months. The plan from step three says what to expect and when, so you can hold us to it.

Do we have to start with the full team?

No. You can start with one service, like SEO or paid media, and get the same process, dashboard and account manager. Add more when it makes sense.

How much of my time does this take?

The most in the first two weeks: the strategy call, access, and a positioning conversation. After that, the monthly call and approvals on anything that changes your brand, offer or budget.

Who owns the ad accounts and analytics?

You do. We set them up in your name, or we work inside the ones you already have. We get access as users, and you can remove it at any time.

Can we take over an existing site and campaigns?

Yes. Most clients arrive with a site, hosting and campaigns already running. We audit what’s there, keep what works and fix the rest.

How do meetings work?

On Zoom, scheduled in your time zone. The strategy call, the monthly review and anything in between.

What happens if we cancel?

Tell your account manager. There’s no contract and no exit fee. We hand over code, backups, data and access, and we make sure nothing goes dark during the move.

Last step Your move

Hand usthe noise.

We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.

  • Google Partner
  • Meta Business Partner

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30 minutes with a senior strategist, on Zoom. No pitch deck.

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