Insights Notes from the teams
What we’re learning about search, AI and ads.
Short, practical notes from the teams who run development, SEO, AI search and paid media for our clients. Each one ends with something you can check on your own site.
Sample content. Titles and summaries are placeholders for the design.
AI searchFeatured11 min read
How AI assistants decide which businesses to mention
ChatGPT, Gemini and Perplexity search the web, read a handful of pages and look for agreement before they name anyone. Here is what happens at each step, and what you can control.
Read the articlellms.txt, explained without the hype
What the file is, which AI tools read it today, and the ten minutes it takes to publish one properly.
AI Overviews took the top of the page. Now what?
How Google picks the pages it cites in AI Overviews, and how to tell whether they cost you clicks or send you better ones.
Where ad budgets leak: the six places we look first
Search terms nobody buys from, brand clicks you’d have gotten for free, and the location setting that ships with the wrong default.
Why one team beats five good vendors
The cost of coordination nobody invoices you for, and the questions that tell you whether your vendors are actually talking.
Consent Mode v2 for US businesses: do you need it?
What changed, when it matters for a US site, and how to check that your tags respect the visitor’s choice.
Check what AI crawlers see on your site.
Six technical checks and a score: robots.txt, raw HTML, structured data, llms.txt, sitemap and server speed.
Run the AI checkIndex Topics
Browse by what you’re trying to fix.
Last step Your move
Hand usthe noise.
We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.
- Google Partner
- Meta Business Partner